Thursday, March 3, 2016
Social media has many uses and one of the biggies is that it is a means by which to create connections. These can be between leaders and Scouts, units and parents, or between the Scouting and the non-Scouting community. Once you figure out what the focus of your social media program will be, you'll be in a better position to create content that is targeted to your intended audience.
Another key element to social media is that it provides the end user with the opportunity to learn something new. In our modern 'sound byte' society, more and more users are receiving new information from social media sources. That you are reading this proves the point! By creating and promoting a positive image about all the great things that Scouting has to offer, you become a key element in 'teaching' your readers about why they should engage with and support Scouting.
A final element to consider -- and admittedly, this is how big business thinks about social media -- is what is our return on investment? Given that user accounts on most of these platforms are free, your investment is one of picture-taking and time. Take the picture, post the content, share the article (this one included!), craft the message. That's your investment -- time. What's the return? Well, that depends on the target of your social media program. If you a running a closed Facebook group for just your Cub Scout pack, then better and more timely internal communication is the key win. If you have a personal account with many fiends and family members, then posting about your own Scout's accomplishments not only keeps the Scouting 'brand' fresh and positive in the eyes of others, it many encourage some of your connections to give Scouting a try with their own youth. That's a return on investment we can all get behind!
If you want to know more about how to create a positive Scouting social media program, then consider pursuing the new on-line Social Media Certification through the Voice of the Scout. Fun, interactive, and jam packed with useful tips, you'll be able to create a Scouting social media program that you will most assuredly be proud of. Click here to access the training.
Saturday, March 21, 2015
|A Board of Education meeting is a highly visible way to honor school |
administrators and Board members. If you want their support, then be sure to reward them publicly when you get it.
Keep positive Scouting images in front of everyone -- you'll be glad you did.
Thursday, August 7, 2014
Patriots' Path Council's vice president for membership and relations, Dr. Geoffrey Zoeller, points out that "summer is a great time to keep your Scouts meaningfully engaged in great activities that are also fun. Don't treat these events as formal den meetings or advancement activities, but rather as playdates." By choosing activities that are elective in nature, it won't matter if some families are away on vacation -- you can pick them up for the next event. Below are just a few examples of some fun and engaging ideas. There is truly no limit to what you can do.
|Have a carwash and check tires, oil, lights, etc. A great and fun |
way to hang out with friends and earn the Webelos Handyman
activity badge or a few Bear/Wolf electives.
|Why not earn an "off the beaten track" belt loop like gymnastics;|
which counts for the Webelos Sportsman activity badge too.
|Not every gathering has to be a formal advancement activity as well.|
Why not take a day trip to a local point of interest?
Now granted, the Cub Scout advancement examples given above are representative of the current program, not the one set to begin in June 2015. That said, the model is a viable one regardless of which advancement trail you are or will be following.
The real point is that by organizing several small-scale events in the summer, you can keep boys and families engaged in fun Cub Scout activities while also giving Scouts the opportunity to see friends and socialize. Give it a try!
Monday, May 5, 2014
Today, Dr. Geoff Zoeller discusses what to do after the Blue and Gold
dinner, when many units face the challenge of keeping Cub Scout families interested
and engaged – particularly as the spring sporting season begins. The pack and den focus has been on rank
advancement up to that point, but once rank badges are earned and distributed,
some leaders are at a loss as to what to do next. There are always going to be
a few boys who still need to complete rank requirements after the Blue and
Gold, but for those that are done, there are many options for keeping scouts
and families engaged in meaningful activities that will lead to further
recognitions and will also be fun.
A good tip is to begin some of these awards at the pack-level in the fall, but not to complete them until after the Blue and Gold. Make sure families know all about your plans and in this way these award programs can provide the ‘hook’ that will keep scouts and parents involved throughout the spring and into the summer. Since all of these programs are in addition to rank advancement, scheduling and delivery of program opportunities can be much more flexible – and in this way avoid conflicts with baseball and other spring sports.
Ø The Nova Awards
Ø The Supernova
Monday, March 24, 2014
Be sure to take a good hard look at summertime program planning before your unit decides to conduct Springtime Recruitment. If you do not offer multiple events or are not prepared to meaningfully engage new families and boys during the summer months, please DO NOT use Springtime Recruitment. Families who commit to Scouting in the Spring will disappear if you wait until the following fall to get them involved.
What follows is a set of sample Spring Recruitment timelines that units may wish to follow :