Patriots' Path Council's vice president for membership and relations, Dr. Geoffrey Zoeller, points out that with "over a hundred years of documented proof that Scouting has a beneficial and ongoing positive impact on the lives of our youth, you would think that this would be reason enough for parents to want to have their children become Scouts." Unfortunately, without a strong and visible unit-level marketing strategy, hundred of boys in every community miss out on the opportunity to join this most-successful of youth movements. This is where the Unit Membership and Marketing Chairperson comes into play.
Area 2 of the Northeast Region has been instrumental in developing a comprehensive overview of this critical Pack Committee position. The chairperson is charged with the responsibility of educating available youth and parents in a given community and making sure that they are aware of the benefits of the Scouting program.
To view the complete Position Overview as developed by NER Area 2, please go to: http://ner-area2.org/wp-content/uploads/2013/03/Unit-MM-Chair-Overview-3-20-13.pdf
Ultimately, every leadership position in a unit needs to be concerned with membership. The new Unit M&M Chairperson, is a great way to keep everyone focused on the "Main Thing".